Revenue Execution helps business owners identify the commercial and operational constraints holding back growth, profitability and performance — then implement the changes required.
Revenue Execution works with owners as the business evolves — helping establish the foundations, improve performance and build a more valuable, transferable business.
I diagnose what is driving the problem, identify the highest-value changes and help implement them.
Revenue Execution works across the commercial system — from finding the right market and creating demand, through selling effectively, to retaining and growing customers.
Make sure the offer, target market and demand engine are strong enough to create quality opportunities.
Turn the right conversations into qualified opportunities, progress them properly and close them with confidence.
Make sure customers onboard well, realise value, stay and become a stronger source of future growth.
Understand what is actually driving the business outcome before jumping to a solution.
Review the evidence, metrics, processes and conversations needed to isolate the real constraint.
Define the required change, sequence priorities and build a practical implementation plan.
Implement the changes and embed them into normal operations.
You tell me what you are trying to achieve and where the business is falling short. I work backwards from the goal to identify what is actually preventing it.
Discuss your business goalYou leave with a concise owner view showing the gap to your goal, what the evidence says is causing it, what it is costing, and the few changes most likely to improve the result.
Weak qualification and proposal conversion are suppressing revenue from opportunity the business is already creating.
Indicative annual revenue opportunity if the identified conversion gaps move toward the required level.
Illustrative figures only — not presented as client results or guaranteed outcomes.
I follow the evidence across the connected parts of the business until the process, decision or capability limiting the owner goal becomes clear.
I work directly with owners and leadership teams, combining commercial experience with evidence-led diagnosis and hands-on implementation.
Experience includes: Eircom · BT · Oracle · Cloudera · ACETECH · Bluemetrix
“Richard cut straight through our pipeline noise and installed the exact execution discipline our leadership team needed to scale predictably.”David Heneghan, CEO — CX Index
Discuss the goal and whether there is a worthwhile problem to diagnose.
Define the outcome, metric, evidence, people and timing.
Review relevant data, processes and people closest to the issue.
Receive the constraint, root causes, commercial impact and priority improvements.
Take the findings, build a plan, or work together to execute.
Owner-led businesses where growth, profitability, predictability, owner dependency or process constraints are materially affecting performance.
The Owner Business Performance Diagnostic starts from €2,500. Final scope depends on the outcome, evidence available and processes examined.
Typically 1–2 weeks, depending on scope and access to information and people.
You can stop with the findings, ask me to build the implementation plan, or engage Revenue Execution to help execute the changes.
That is why the work starts with diagnosis. The constraint may sit in market fit, demand generation, pricing, retention, operations, management, process, data or execution.
Start with the goal. We’ll work out whether there is a problem worth diagnosing.